As websites grow in sophistication, they are becoming more challenging to maintain. To meet customers’ high expectations, it is taking more time to keep websites running smoothly and for advanced features to function properly. And when problems arise, the right expertise must be applied to return the website to normal operation.
Many business owners do not have the time or inclination to get bogged down in the nuts and bolts of website maintenance, preferring instead to devote their time to building and expanding their business, developing new products and services, and improving operations to achieve greater efficiencies.
While it might be a welcome distraction for some owners to tinker with the company website, there is the risk of not only losing focus on core business activities, but of eventually encountering problems that fall outside of their skill set to fix. When such situations arise, having a professional on call can save a lot of time, money and aggravation.
Service providers are available who can take care of your entire website for a monthly maintenance fee. In the case of WordPress, the monthly fee might include updating core files, plugins and themes; conducting backups and restoration; adding new website features; fine-tuning SEO; and implementing security measures to prevent harm to the website.
They may also interface with third parties to solve problems related to email, domains and web hosting, and e-commerce. And with continuous monitoring, they can take immediate corrective action to prevent or minimize website downtime.
When all is said and done, there are several compelling benefits to using an outside service provider for website maintenance rather than trying to do it yourself…
- Draws upon knowledge and experience that comes from serving a broad client base
- Leaves owners free to concentrate on business activities that impact the bottom line
- Eliminates the cost of in-house expertise
- Saves time and money
- Provides peace of mind that comes from leaving the hard stuff to the experts
Xpheria offers maintenance services to ensure your WordPress website stays updated, operates at peak performance, and remains protected against damage or catastrophic loss.
Nathan Muller is the author of 29 technical books and over 3,000 articles that have appeared in 75 publications worldwide. He also writes articles, blogs and social media content for tech companies and their executives.