Web Design

How to Push Visitors to a Purchase

How to Push Visitors to a Purchase

When we see a good idea, we are not adverse to helping spread the word, even if it comes from a potential competitor. In this case we are spreading six good ideas from the New York City website design company, Huemor. They recently issued a press release in which they share six of the most useful do’s and don’ts for your website product page…

  • DO use high-quality images: High-quality images are an essential piece of an impactful online shopping experience. Blurry, badly edited, or discolored product photos give your site a bad image (pun intended). Provide customers with clear, detailed, and high-resolution images so they can see the details in the design, fabric, and feel of your product.
  • DON’T crowd the product: While it’s good to include a lot of detailed information regarding your product, it’s important to remember that visuals attract attention. Avoid cluttering your product page with so much information that you outshine the true star: your product pictures. Tuck away detailed info into tabs or accordions the customer can expand if they want to know more.
  • DO make your page intuitive: Your key call-to-action button on a product page should be obvious and contrast with the layout. The “Add to Cart” button should be highly visible and easy for customers to see; otherwise, your potential customers may click away without even adding the product to their cart.
  • DON’T forget about the mobile layout: With more people shopping on their phones than ever before, it’s imperative that your product pages look as attractive and work as well on mobile as they do on a standard computer screen. (This is called responsive design.) Whether the mobile layout is exactly the same as the desktop one or adjusted for mobile users, both pages should share the same general theme and functionality.
  • DO tell a (visual) story: One way to get more value from the visuals on your product page is to make them tell a story. Compiling a series of lifestyle product photos helps customers imagine how they’d use your product in their daily lives. This creates a more personal connection with the product and can lead them to check out the other products you featured in that photo story.
  • DON’T exclude customer input: Customers want to hear what other customers think about your products. Reviews on a product page might sound risky, but if you’re confident in your product’s quality, then letting users with authorized purchases submit reviews and personal product pictures can actually increase your sales… if your product is good.

According to Huemor, utilizing these six do’s and don’ts on your own product page can transform your website performance and increase your website conversion rate. We have to agree.

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Nathan Muller is the author of 29 technical books and over 3,000 articles that have appeared in 75 publications worldwide. He also writes articles, blogs and social media content for tech companies and their executives.

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